Last week, I was in London for a client project — we were exhibiting at Blockchain Expo.

During the expo, we had the chance to explain our product to Forbes contributor Jason Bloomberg. He just published an article about a crop of startups disrupting industries using blockchain technology —including Varanida, my recent client.

Today’s digital advertising world centers on complex bidding processes…

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The current system, however, faces several challenges. Ad fraud in its various forms plagues the industry. Ad blockers challenge ads’ value proposition. And intermediaries take a large cut for their troubles.
 
Varanida hopes to disrupt this status quo with its blockchain-based decentralized advertising marketplace.

There’s quite a lot of information on the original post, so have a read and get in touch with Varanida if you’d like to get involved with the company, the product, or the community.

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Have you heard about GAFAs?

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In France, business-related publishers refer to Google-Apple-Facebook-Amazon as a single group. And because the french love acronyms, they called it ‘GAFA‘s. Beyond the sheer horror of the acronym, I don’t think it’s fair to associate these companies together. Apple makes money off products Facebook makes money off ads (i.e. off the user) Amazon harvests a … Continue reading Have you heard about GAFAs?

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This take by @MGSiegler is sad because it rings true. Going to the cinema has been one of my all time favorite experiences. I always feel like a kid when I enter the room and sit up in the big red seats, awaiting the new trailers. I, however, seem to be part of a shrinking … Continue reading