Last week, I was in London for a client project — we were exhibiting at Blockchain Expo.

During the expo, we had the chance to explain our product to Forbes contributor Jason Bloomberg. He just published an article about a crop of startups disrupting industries using blockchain technology —including Varanida, my recent client.

Today’s digital advertising world centers on complex bidding processes…


The current system, however, faces several challenges. Ad fraud in its various forms plagues the industry. Ad blockers challenge ads’ value proposition. And intermediaries take a large cut for their troubles.
Varanida hopes to disrupt this status quo with its blockchain-based decentralized advertising marketplace.

There’s quite a lot of information on the original post, so have a read and get in touch with Varanida if you’d like to get involved with the company, the product, or the community.


Have you heard about GAFAs?

In France, business-related publishers refer to Google-Apple-Facebook-Amazon as a single group. And because the french love acronyms, they called it ‘GAFA‘s. Beyond the sheer horror of the acronym, I don’t think it’s fair to associate these companies together. Apple makes money off products Facebook makes money off ads (i.e. off the user) Amazon harvests a Continue reading Have you heard about GAFAs?

This take by @MGSiegler is sad because it rings true. Going to the cinema has been one of my all time favorite experiences. I always feel like a kid when I enter the room and sit up in the big red seats, awaiting the new trailers. I, however, seem to be part of a shrinking Continue reading