Project Varanida on Forbes

Monday, April 23, 2018

Last week, I was in London for a client project — we were exhibiting at Blockchain Expo.

During the expo, we had the chance to explain our product to Forbes contributor Jason Bloomberg. He just published an article about a crop of startups disrupting industries using blockchain technology —including Varanida, my recent client.

Today’s digital advertising world centers on complex bidding processes...

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The current system, however, faces several challenges. Ad fraud in its various forms plagues the industry. Ad blockers challenge ads’ value proposition. And intermediaries take a large cut for their troubles.   Varanida hopes to disrupt this status quo with its blockchain-based decentralized advertising marketplace.

There’s quite a lot of information on the original post, so have a read and get in touch with Varanida if you’d like to get involved with the company, the product, or the community.

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